FEATURED cover ARTIST BEA MülleR
My name is Bea and I’m a German/Dutch freelance illustrator and Mama Bear based in London. If you see a bright pink color against a dark green background combined with some florals and a pinch of quirkiness, the chances are high you landed on my work.
Creative business tips
I’m frequently asked how to get started as an illustrator and if I have any advice for those just beginning. There are three key things I always mention:
FINANCES: Have a backup income or savings when you’re starting out. It can take time to become a well-established illustrator—some people get successful quickly, but for others, it’s a longer journey. Having extra fnancial support allows you to focus on your drawing and style without the stress of needing to earn money from it right away.
STYLE: It’s important to develop your own style so clients know what to expect, but try not to get too attached to it or come across as snobby. The right clients will be drawn to you for your work. Even after working with some high-profle names, I still see myself more as a service provider than an artist. I have to admit, most of my clients have been incredibly kind and easy to work with—I’ve rarely had any issues. However, there’s always the occasional one who requests some really hideous changes. Instead of getting into an argument, I stay polite, make the adjustments, and move on (and don’t include that work in my portfolio). It’s something that has happened only a few times, especially when I was just starting out. But, since I see myself as a service provider, I focus on delivering what’s asked and move on. This is when illustration shifts from being a passion to a job.
REPRESENTATION: You might want to consider joining an agency, but make sure your portfolio is top-notch and that you have experience working with clients. Do agencies bring in a ton of work? Not necessarily—I still find most of my clients myself. However, I’m not great with quoting, contract negotiations, or invoicing. Plus, it’s reassuring to know there’s always someone available to answer questions and offer support, which makes the freelance journey feel more like a team effort.
View more artwork at beamuller.com
