Megan Haynes is a 12-season color analyst, educator, and co-founder of Colorbook, a shop that helps women shop confidently by their color season. Based in Fort Collins, Colorado, she works with clients through in-person color analysis, group sessions, and education for both the public and fellow analysts.
Her work blends deep color theory with real-life practicality, and she’s known for a thoughtful, inclusive approach rooted in accuracy, curiosity, and continued learning. After extensive training in the 12-season system, Megan has spent years refining her eye through hands-on draping, teaching, and research. At the heart of it all is her desire to help people feel more at ease, confident, and at home in their own coloring.
Color affects how we’re perceived, but more importantly, how we perceive ourselves. When someone wears colors that harmonize with their natural coloring, they don’t feel like they’re trying harder — they feel more at ease. A quiet confidence comes forward. —Megan Haynes
What are the 12 Color Seasons?
In the 12-season system, each season is refined further using the three dimensions of color — temperature (warm/cool), value (light/dark), and chroma (bright/soft). This added nuance helps people find colors that feel especially harmonious and truly like themselves.
Seasonal Color Analysis Explained
Seasonal color analysis organizes colors into the seasonal “families” we see in nature.
- Spring colors feel bright, warm, and cheerful — like fresh greens, clear blues, and sunny corals.
- Summer colors feel soft, cool, and muted — think a Monet painting: soft pinks, lavenders, and gentle blues.
- Autumn colors feel warm, rich, and earthy — olive, rust, camel, and deep teal.
- Winter colors feel cool and high-contrast — icy lights, crisp darks, and jewel tones, like snow against a bright red cardinal.
How to Find Your True Colors?
Even without an in-person analysis, you can learn a lot by testing colors in real life. Gather a variety of tops or fabrics from your closet, stand near a window with soft, natural light, and hold each color near your face. Take photos so you can compare them side by side.
GIVE PERMISSION
When color analysis is done thoughtfully, it isn’t about rules — it’s about permission. Permission to wear more color than you may have ever imagined.
BE CURIOUS
I encourage curiosity over perfection and reframe color as information, not judgment. Instead of asking, “Is this flattering?” I invite women to ask, “How does this feel on me?” The goal is agency — not obedience to trends or outdated advice.
FEEL IT
Start with how color makes you feel, not what’s trending. Try one color near your face and notice whether you look more rested or more drained. You don’t need to label it yet — your body gives the feedback before your brain.
PAY ATTENTION
Look for patterns, not one-off moments. Notice which colors consistently make you look rested and clear, and which ones dull your skin. Pay attention to warm vs. cool tones and even which metals you gravitate toward.
This kind of real-life comparison is often more accurate than AI tools that analyze a single photo, because you can actually see how color changes your skin, hair, and eyes in the moment.
Discover Colorbook
Colorbook offers the first real-time shopping experience tailored to your color season and style. With over 10,000 items from top brands, each carefully curated by a professional color analyst, you’ll enjoy a fun and easy way to shop your colors!
Colorbook is a real-time shopping platform where women can browse in-stock pieces curated to their exact color season — so shopping feels simpler, more intentional, and genuinely fun.
Learn more at: shopcolorbook.com and follow Megan Haynes @shopcolorbook
